Comments on: Is Corporate Social Media A Failure? http://frankvizeum.com.au/2008/07/28/is-corporate-social-media-a-failure/ FRANkVizeum is a creatively-minded media agency designed for a world in transformation. Tue, 31 Aug 2010 01:28:41 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: David Gillespie http://frankvizeum.com.au/2008/07/28/is-corporate-social-media-a-failure/#comment-131 David Gillespie Sat, 09 Aug 2008 09:11:39 +0000 http://frankmedia.com.au/2008/07/28/is-corporate-social-media-a-failure/#comment-131 I think the issue in corporate social media lies around brands who are pretenders to the throne (i.e. the ones who *think* they're Nike, Apple etc. but are really No Frills and Homebrand). We basically don't want to be friends with 99% of brands out there. What people forget is social networks are helping propel things that have always been popular. That can be niche interests like cross-stitching, but they're not inventing new ways to be entertained. Corporates whoa re looking for consumers to behave in a different way to the manner in which they always have are the ones who are losing the battle. I think the issue in corporate social media lies around brands who are pretenders to the throne (i.e. the ones who *think* they’re Nike, Apple etc. but are really No Frills and Homebrand). We basically don’t want to be friends with 99% of brands out there.

What people forget is social networks are helping propel things that have always been popular. That can be niche interests like cross-stitching, but they’re not inventing new ways to be entertained. Corporates whoa re looking for consumers to behave in a different way to the manner in which they always have are the ones who are losing the battle.

]]> By: Connie Bensen http://frankvizeum.com.au/2008/07/28/is-corporate-social-media-a-failure/#comment-130 Connie Bensen Mon, 28 Jul 2008 03:41:12 +0000 http://frankmedia.com.au/2008/07/28/is-corporate-social-media-a-failure/#comment-130 Hi Frank, Thanks for linking to my list of responsibilities for a comm mgr. I do know of one comm mgr in Australia for a parenting website. Connie Hi Frank,
Thanks for linking to my list of responsibilities for a comm mgr.
I do know of one comm mgr in Australia for a parenting website.

Connie

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