Sign up for our monthly wrap of our best thoughts
TEN is debuting Rush first two episodes online
Constantly thinking about new ways to attract web-savvy audience, TV networks are finally adopting online to promote their shows. Tomorrow, for the first time in Australia , From 12pm on July 3, 2009 until Midnight on the 5th of July, Ten will release the first 2 episodes of Rush – Series 2 – Online. This means that two weeks before the first episode of Rush plays on TV, It will be available online at the TEN Rush site. They also have a facebook page.
This is a massive shift from past years when TV networks protected their content and were inclined to put it up online. But why should they resist? Advertisers would love the extra exposure and the show will gain fans before the actual premier. I would love to see the show taking advantage of it’s key young talent and making some live updates on facebook/twitter/whatever. After all, Ten’s already doing it with So YOu Think You Can Dance twitter and enjoying more than 2700 followers. Will be good to find out how many people watch Rush online and if these people become the show’s most loyal audience.
Related posts:
This approach is not massively different from when Channel 7 used to drop DVDs of the first episodes of Desperate Housewives into geo-selected households to generate word of mouth.
Good idea different solution.