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Which is easier to remember? And, how important is that for your marketing strategies?

Thought of the day post.

FRANkVizeum marketing strategy man with the beard

Is it easier to remember him as “Geoffrey Normandy” or “The Guy with the Beard“?

If your customer had to find a way to describe your brand / product / business, what would that be?  And are you addressing them in your consumer touch points?

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  1. tamir says:

    Mate, this is one of your best posts. I can hear the conversation now:
    “Remember that bloke?”
    “Who?”
    “Geoffrey Normandy”
    “Who?”
    “The funny guy with the beard”
    “Oh THAT guy! – he was hilarious”
    So what sort of “beards” do brands have?


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