Which is easier to remember? And, how important is that for your marketing strategies?
Thought of the day post.

Is it easier to remember him as “Geoffrey Normandy” or “The Guy with the Beard“?
If your customer had to find a way to describe your brand / product / business, what would that be? And are you addressing them in your consumer touch points?
Related posts:
- If brands are about emotional connection then why are so many of them emotionally challenged?
- Small Business Big Marketing
- When the consumer journey no longer works with today's purchasing funnel
- If content is king then context is queen
- Feeding Influencers
Mate, this is one of your best posts. I can hear the conversation now:
“Remember that bloke?”
“Who?”
“Geoffrey Normandy”
“Who?”
“The funny guy with the beard”
“Oh THAT guy! – he was hilarious”
So what sort of “beards” do brands have?