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This entry was posted in Leanne, clients, experience, fun, marketing communications and tagged Beyond Blue, brand strategy, movember, Prostate Cancer Foundation, social media strategy. Bookmark the permalink.
Movember '09 website launch
It’s nearly that time of the year where facial hair plans its return across the country as the mo’nth formerly known as November, Movember, is soon to roll around again for a mo’mentous 2009. Things have kicked off very well this week with the new look 2009 Movember website.
Last year enthusiastic Mo Bros & Sista’s raised more than $20 million in Australia for Movember, supporting the Prostate Cancer Foundation of Australia and Beyondblue – The national depression initiative.
There has been great media support again this year which will include TV, radio, outdoor, street posters, cinema, online support and much more. We look forward to seeing the campaign progression from the official kickoff on October 12th. Stay tuned…
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Gonna give it another go this year. Had a 2 year break but looking forward to having another crack! I need to start now though… (fair hair = need a run up)
Gonna give it another go this year. Had a 2 year break but looking forward to having another crack! I need to start now though… (fair hair = need a run up)
Does anyone have a link to how much of the $20 million went to charity? I heard that the organisation keeps a substantial chunk?
Would love clarity on this before I grow my rare asian-goatie…
ready set mo