GPO’s second social media promotion – Spring Racing Look Shopping Day | FRANkVizeum - Brand Strategy Company | Media Innovation | Social Media Strategy | Marketing Communications | Social Media Agency

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GPO’s second social media promotion – Spring Racing Look Shopping Day

posted by Tamir on October 19th, 2009 / filed under Tamir, blogs, social media strategy

Not so long ago we helped Melbourne’s GPO to start a dialogue with it’s fans. We developed an annual online strategy including an editorial site, profiles on social networks and a community manager. This Sunday three of Melbourne’s most prominent fashion bloggers went on an intimate shopping spree with three loyal fans at the GPO with us throwing in a $500 voucher for each. You can read more and look at the photos here. Thanks for everyone involved in this campaign: Tracey, Sarah, Leanne, Ben, fashion hayley, Lady Melbourne and Nuffnang. In the photo: Nadia and Alicia from Sea of Ghosts.

1 comment so far / add yours!

I love this photo. Who’s the photographer Sarah? need to put their name in.

by Tamir on October 20th, 2009 at 8:08 am

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Brad on FRANkVizeum and Carsales.com.au social media play says "Brilliant! Serious progress guys, well done."

martyn thomas on FRANkVizeum and Carsales.com.au social media play says "All credit to carsales for sharing the vision..."

martyn thomas on Social Media Quote for the Day says "One of the key comments from Darcy, their VP, is “it..."

James on Which is more important – Volume or Quality metrics for Twitter / Facebook? says "Thought provoking look..."

Nichola on Roast your coffee NOT the Planet says "Hey guys – we’re firm KeepCup fans but usually use them..."

John on ANZ ad makes ANZ feel just like “a bank” says "This is a short test."

JB on Pepsi is officially a superhero brand says "Just curious, does anyone know who the chick is on the aussie..."

Bayesy on Pepsi is officially a superhero brand says "As a challenger brand I think this is a really interesting..."

Zac Martin on Three reasons why social media shouldn’t be left to the interns says "As both an intern and someone..."

Alex Kerley on The Customer Learning Curve says "Great presentation Tamir. Will come in very useful. Thanks."

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Brad on FRANkVizeum and Carsales.com.au social media play says "Brilliant! Serious progress guys, well done."

martyn thomas on FRANkVizeum and Carsales.com.au social media play says "All credit to carsales for sharing the vision..."

martyn thomas on Social Media Quote for the Day says "One of the key comments from Darcy, their VP, is “it..."

James on Which is more important – Volume or Quality metrics for Twitter / Facebook? says "Thought provoking look..."

Nichola on Roast your coffee NOT the Planet says "Hey guys – we’re firm KeepCup fans but usually use them..."

John on ANZ ad makes ANZ feel just like “a bank” says "This is a short test."

JB on Pepsi is officially a superhero brand says "Just curious, does anyone know who the chick is on the aussie..."

Bayesy on Pepsi is officially a superhero brand says "As a challenger brand I think this is a really interesting..."

Zac Martin on Three reasons why social media shouldn’t be left to the interns says "As both an intern and someone..."

Alex Kerley on The Customer Learning Curve says "Great presentation Tamir. Will come in very useful. Thanks."

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