Comments on: Social business strategy – Telstra’s social media survey is a step in the right direction

By: Tamir

Tamir — Tue, 17 Nov 2009 08:50:31 +0000

Yes, I agree with both comments. It does sound a bit too needy. Number 6 should read: “how often do you talk to people”? Thanks Martyn and Laurel for picking these examples of corp talk. Telstra just got a survey on the survey through “social media”. for free

By: Laurel Papworth

Laurel Papworth — Tue, 17 Nov 2009 03:12:03 +0000

I had a chuckle, number 6. How often do you engage in social media? made me think of “how often do you engage in …” jokes of years ago. (the dot dot dot usually something naughty).

But I guess you had to be in my brain to get the joke

I agree with Martyn, most human beings don’t know what a “brand” is except as a label on clothes, and struggle with the esoteric stuff beyond products and services. Last time I saw a company put “brand” in an open survey they got completely pilloried. Why can’t it be the human voice “do you like engaging with us on social media sites?” Even “engaging” is a nothing-word. Chatting maybe or communicating?
Surveys ARE about insecurity. Do you like us? How much? Would you still like us if… ? Do you like us enough to talk to your friends about us? Needy.

By: martyn thomas

martyn thomas — Wed, 21 Oct 2009 03:48:18 +0000

It’s easy to criticise Telstra and all credit for this approach. However i find the content and tone of the questions a bit socially clunky.Q4 for example “How likely are you to prefer the Telstra brand etc….” this is like saying to someone “if i listened to cooler music and wore cooler clothes and hung out with different people would you like me more? The prerequisite being that if you don’t think you’ll prefer us for doing these things then we may not do them. If Telstra was a person this would smack of insecurity and a lack of understanding about who you are. The segue to Q5 is doesn’t flow and is needy. Let’s see what emerges.