Sumitomo Tyres ‘Built to Protect’

New Post: FRANkVizeum and Carsales.com.au social media play: http://bit.ly/1lkd4w view tweet

posted by Leanne on October 22nd, 2009 / filed under FRANk Crew, Leanne, clients, communication, digital strategy, marketing communications, social media strategy

Client of FRANkVizeum ‘Sumitomo Tyres’ has today launched its new Australian website. We recognised from the brand strategy process that Australian roads are some of the most challenging in the world and that’s why drivers and families need the best protection. From this, the Sumitomo ‘Ninja’ was born, a specialised Ninja for every type of protection.
Tyrecorp has been associated with Sumitomo for over a year, previously distributed through South Pacific Tyres. Sumitomo specialises in both passenger and truck, with their hero product the HTRZIII – the asymmetric tread pattern is categorised as a maximum performance tyre.
We look forward to expanding on Sumitomo’s Social Media Strategy in the coming months.

4 comments so far / add yours!

Love this brand design work – really powerful imagery and striking colours. And a great idea to use ninjas to represent the protection you get with these tyres.

by Mudge on October 23rd, 2009 at 1:42 pm
I like the off road grip ninja. Can we turn them into collectables?

by martyn thomas on October 23rd, 2009 at 3:40 pm
I’m sure collectables can be arranged!

by Leanne on October 23rd, 2009 at 3:56 pm
Forget the collectables, I actually need a new set of tyres!

by Arnold - Web Aces on November 1st, 2009 at 6:19 pm

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