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This entry was posted in FRANk Crew, Leanne, clients, communication, digital strategy, marketing communications, social media strategy and tagged brand strategy, HTRZIII, social media agency, social media strategy, Sumitomo Tyres, Tyrecorp. Bookmark the permalink.
Sumitomo Tyres 'Built to Protect'
Client of FRANkVizeum ‘Sumitomo Tyres’ has today launched its new Australian website. We recognised from the brand strategy process that Australian roads are some of the most challenging in the world and that’s why drivers and families need the best protection. From this, the Sumitomo ‘Ninja’ was born, a specialised Ninja for every type of protection.
Tyrecorp has been associated with Sumitomo for over a year, previously distributed through South Pacific Tyres. Sumitomo specialises in both passenger and truck, with their hero product the HTRZIII – the asymmetric tread pattern is categorised as a maximum performance tyre.
We look forward to expanding on Sumitomo’s Social Media Strategy in the coming months.
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- Nuffnang Australia – Growing a community
- Social Media Strategy comes to life at FRANkademy – 28th August 2009
Love this brand design work – really powerful imagery and striking colours. And a great idea to use ninjas to represent the protection you get with these tyres.
I like the off road grip ninja. Can we turn them into collectables?
I’m sure collectables can be arranged!
Forget the collectables, I actually need a new set of tyres!