Comments on: Social business strategy is not about twitter. It’s about business models, innovation and people

By: Tamir

Tamir — Wed, 02 Dec 2009 02:02:10 +0000

Agree that it’s an evolution and about playing with these tools together with bought and owned media. Not sure about the Shakira case and who to blame for the limp sales tough. The social play, the label or maybe the album.

By: Ben

Ben — Mon, 30 Nov 2009 12:51:59 +0000

bands have always had methods of communicating direct with their fans though … at gigs primarily. plus things like street teams, fanzines, fan clubs, in store performances.

sure, maybe megastars lack this but most musicians and bands aren’t megastars.

re itunes – yes you can have distribution through itunes as an indie artist but distro is nothing without promotion … and you’d find most of the key promo modules on itunes and similar services are driven by labels either through marketing or product managers.

not saying i don’t agree with some of what you’re saying – it’s just more an evolution not a revolution.

Would also be absolutely great to see some real metrics around some of these initiatives to back up whether the artists do know how to market their product better than the label – ie revenue, especially for pop artists. I noticed the shakira LP isn’t in the US top 200 and is in the 40’s in Europe. Pretty limp sales for an artist of this size.

By: tamir

tamir — Sat, 28 Nov 2009 06:06:48 +0000

Ben, always good to hear from you. I don’t think that artists (also brands) ever had such exclusive tools to communicate directly with their followers. Earned media is now helping artists to reach old and new audiences. Large scale distribution… fair enough but don’t you see itunes as such?

By: Ben

Ben — Sun, 22 Nov 2009 22:26:33 +0000

This isn’t a new thing … generally artists have always known how to reach their core audience and artists have been “doing it for themselves” for the better part of the last 50 years … the job of the label generally is reaching new audiences and distribution that requires large scale/resource

By: martyn thomas

martyn thomas — Thu, 19 Nov 2009 01:29:38 +0000

the Youtube direct model of ‘citizen stringers’ certainly puts the traditional media proposition into question. There is a new generation of media consumers coming through who are unfettered by constraints on consumption, creation and distribution of content….which many of us have. They will have a fresh take on media content and we can be sure that it will inevitably be unpredictable.

By: Tamir

Tamir — Wed, 18 Nov 2009 05:19:58 +0000

Or maybe it’s about print holding hands with augmented reality: http://threeminds.organic.com/2009/11/esquires_augmented_reality_iss.html

By: Tamir

Tamir — Wed, 18 Nov 2009 01:20:19 +0000

Maybe Youtube Direct is the future of news? : http://www.youtube.com/watch?v=tgGxi3hiOnY&feature=player_embedded