2009 Wrap-up – the highs and lows of earned media

We had some FAIL, we had some NAIL but the most important thing is that brands are starting to understand more about earned media. I believe next year will see a growth in this area especially in social business strategy and brand community managers. You can check out some other opinions: Mumbrella’s FAIL list for 2009, Ben Shepherd and Julian Cole’s 2010 predictions (On Ben Shepherd’s blog with a great comment from Mo from NOVA) and this video by Laurel Papworth:

What are your thoughts about earned media towards 2010?

Here’s another (very funny) video via Mo and Henry Feagins:

Internet Archaeologists Find Ruins Of ‘Friendster’ Civilization

Related posts:

1. FRANkVizeum's three step earned media strategy Or: why can't we have a customer service campaign?
2. Social Media Strategy comes to life at FRANkademy – 28th August 2009
3. Best buy's brilliant example of bought/owned/earned strategy
4. FRANk media & Vizeum morph
5. Marketing Social Media Now