The Customer Learning Curve

@juliancole Wasn't that obvious? Only 1% of your audience are actually producing content but they're the people you want to target. view tweet

posted by Tamir on January 5th, 2010 / filed under FRANk Crew, Tamir, brand, communication, innovation, marketing, marketing communications, social communities

There’s nothing better than to start the new year with some fresh ideas. The Customer Learning Curve is showing that your target audience is made of different people in different stages of their relationship with your brand. Check it out and let me know what you think:

The Customer Learning Curve

View more presentations from Tamir Berkman.

4 comments so far / add yours!

Great stuff. When we launched FRANkVizeum we chalked stencils around Melbourne and Sydney http://frankvizeum.com.au/2009/06/18/new-beginnings which questioned the wisdom of broad targeting (eg “People aged 25-54″) alas most people missed the point preferring to focus on the fact that we’d used stencils as a means of communication.
The customer learning curve is simple, adaptable and a nice way to morph media and creative solutions.

by martyn thomas on January 5th, 2010 at 9:13 am
[...] all have degrees of environmental engagement exemplified by Tamir’s excellent slideshare . An easy environmental new year’s endeavour is to buy your own KeepCUP . For years there has [...]

by Roast your coffee NOT the Planet | FRANkVizeum - Brand Strategy Company | Media Innovation | Social Media Strategy | Marketing Communications | Social Media Agency on January 6th, 2010 at 10:30 am
Great stuff Tamir. The recognition that the same individual can be in a different mindspace dependent on their place on the curve is often replaced by a “snapshot” approach.

by Gerard Max on February 2nd, 2010 at 8:18 am
Great presentation Tamir. Will come in very useful. Thanks.

by Alex Kerley on February 2nd, 2010 at 8:40 am

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