FRANkVizeum – Melbourne
BELIEF
FRANkVizeum (née FRANk media) is a media company that challenges assumptions about communications and looks at how we can engage with people in media on their own terms in order to create, change, or reinforce their attitudes and behaviours.
The digitisation of media has fundamentally affected the way that every brand relates to consumers.
The interruptive model of advertising is weakening in favour of engagement and participation.
For some clients it is the transformation of distribution models or the increasing influence of advocacy but all are experiencing increased difficulty of cutting through to modern audiences with just traditional advertising techniques.
We believe that in this environment all businesses need their media agency to be more than a supplier -
they need to be a genuine partner who will help them to understand
how the changes in media are changing their consumer’s lives.
CLIENTS
We are fortunate to include as our clients some of Australia’s most
successful online businesses and brands which are prosperous and growing.
However no matter the brand we look for cool, inquisitive, clients to
work with where collaboratively we could end up doing something wonderful and surprising.
STRUCTURE
Over the years we have been investing in the right people with a natural-radar towards emerging trends,
the future, the now, the pointy end of understanding and the implications for customers, services,
markets, profits, products and opportunism.
Accordingly our structure provides an integrated team of specialist services focused around our clients’ needs including media strategy, planning and buying, social business strategy, SEM, research and creative services.
PEOPLE
The nature of FRANkVizeum is that we attract people who are creative, challenging, enthusiastic and inquisitive, and above all committed to the challenge of making our clients’ businesses grow and prosper in a dynamic media world.
Our collective focus is to attract that scarcest of resources for our clients, that of attention.
Our goal is to reach people through media that they can consume when they want it, where they want it and how they want it at the same time ensuring that commercial messages don’t interfere with this but instead enhance the experience.