Category Archives: blogs
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During the last six months we had the pleasure of having around 300 people join us for a two hour social strategy session followed by drinks at FOG. As the year comes to a close we would love all the … Continue reading
After experimenting with brochure blog: “Now we are talking” Telstra is finally taking the time to do something they rarely do well: Listen. After following their tweet above, I’ve reached a social survey page and was asked to answer these … Continue reading
We asked “In the face of dynamic pull-social media platforms is there a long term future for data bases and pushing information via data bases?” I’ve been wrestling with this issue for the last few weeks and i’m not sure i’ve … Continue reading
Not so long ago we helped Melbourne’s GPO to start a dialogue with it’s fans. We developed an annual online strategy including an editorial site, profiles on social networks and a community manager. This Sunday three of Melbourne’s most prominent … Continue reading
As part of FRANkVizeum’s social strategy for Melbourne’s GPO we’ve just launched our second promotion with the help of our friends from nuffnang and off course GPO’s lovely community manager Sarah Willcocks. As part of the spring racing carnival, Melbourne’s … Continue reading
Yesterday i made it to Marketing Now @ the Sofitel in Melbourne. The flavour of the event was “How to use Social Media and Online Marketing to reach customers directly, and keep them.” Here’s Dave and myself courtesy of David Armano, … Continue reading
A year ago, I hadn’t heard of Nuffnang and yet next month I am very honored to be on the judging panel of the inaugural Nuffnang Asia Pacific Blog Awards. All thanks for our partnership with Nuffnang must go to … Continue reading
After an elaborate digital strategy process (aka Immersion) we’re very proud to launch Melbourne’s GPO new website.How did we start? The brief was to create GPO’s online experience. Here’s what we did: 1. Created an annual digital strategy which includes … Continue reading
Thankyou to everybody who attended our third FRANkademy session on Friday. We really appreciated having an inquisitive audience, and the active discussion about an exciting area of communications strategy. A recap on what we focused on in the session: We … Continue reading
Australian fashion label Saba has turned to Scott Schuman (better known as fashion blogger The Sartorialist) to help promote their new denim collection. The New York based fashion commentator holds massive sway in fashion circles, with up to 3 million … Continue reading