Category Archives: brand strategy company
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I’m not overly optimistic about the United Nations Climate Change Conference in Copenhagen. In fact I don’t believe the answer will come from politicians. I think it needs to come from economists, entrepreneurs and the market. We need to change … Continue reading
As a marketing communications company we owe it to ourselves and our loyal clients to stay abreast of the ever evolving communications-shift that is in play. One of my solutions to appear knowledgeable is to surround myself with people and companies who are … Continue reading
Back in June we first spoke about Guvera . Well it’s finally launching in a few weeks…15 December we’re told. The Guvera model is based on engagement in favour of the classic advertising-interruption model. From their eDM “Instead of advertising being … Continue reading
We asked “In the face of dynamic pull-social media platforms is there a long term future for data bases and pushing information via data bases?” I’ve been wrestling with this issue for the last few weeks and i’m not sure i’ve … Continue reading
We asked some of our clients “As services in the marketing industry explode beyond strategy, creative, media, PR, social media, web development, research etc. is the challenge to manage the various suppliers or is the inclination to consolidate?” Adam Garone, … Continue reading
It’s been about 3 months since Vizeum launched in Australia through FRANk media, in Melbourne, to become FRANkVizeum. Finally we have Vizeum’d up the building with the global yellowness and the tree as seen here on the London site. We’ve put our … Continue reading
Yesterday i made it to Marketing Now @ the Sofitel in Melbourne. The flavour of the event was “How to use Social Media and Online Marketing to reach customers directly, and keep them.” Here’s Dave and myself courtesy of David Armano, … Continue reading
Andrew Mudgway (no “e”) joins us today, 17 years after he began his career in advertising with George Patterson Bates. Mudge (with an “e”), as the industry knows him, has worked his way through Patts, DDB, OMD, Zenith Optimedia and … Continue reading
“Social media” is all the buzz now and clients want to “get on it”, “use it” or “leverage it”. Many people think social media is just another media. It’s not. (Tip: if it’s not a dialogue between your company and … Continue reading