Category Archives: brand
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Can you imagine a world without Brands? Can I live in a world without Brands? Probably not. Logorama is a short animated film which is made entirely through the use of 2,500 logos and mascots. Logorama explores the extent to … Continue reading
The new ad for ANZ is starting by showing us “a bank” that is very good at ignoring their clients. I really like the lady actress there – she’s so good you’d think she’s working at your branch! The script … Continue reading
I don’t catch many TV ads these days thanks to Windows Media Centre but the occasional one slips through when I am not paying attention. I was first drawn in to the latest AAMI Safe Driver Rewards TV spot by … Continue reading
pepsi, originally uploaded by FRANkVizeum. Pepsi is trying to save the world and get some advertising at the same time. How? Well, they would like YOU to come up with an idea, promote it and win between 5k-250k to make … Continue reading
There’s nothing better than to start the new year with some fresh ideas. The Customer Learning Curve is showing that your target audience is made of different people in different stages of their relationship with your brand. Check it out … Continue reading
I’m not overly optimistic about the United Nations Climate Change Conference in Copenhagen. In fact I don’t believe the answer will come from politicians. I think it needs to come from economists, entrepreneurs and the market. We need to change … Continue reading
Back in June we first spoke about Guvera . Well it’s finally launching in a few weeks…15 December we’re told. The Guvera model is based on engagement in favour of the classic advertising-interruption model. From their eDM “Instead of advertising being … Continue reading
1234 Telstra assist ridiculous ad is made even more ridiculous after you try the service. This Saturday I called the 1234 number in distress. I wanted to get phone numbers of clinics near my area as I was searching for … Continue reading
In the most recent October Issue of Harpers Bazaar you will notice a certain change to the style and tone of magazine. Reason for this is Edwina McCann, who is a former fashion editor of The Australian and moved into … Continue reading
Thought of the day post. Is it easier to remember him as “Geoffrey Normandy” or “The Guy with the Beard“? If your customer had to find a way to describe your brand / product / business, what would that be? … Continue reading