Category Archives: branded entertainment
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Coca- Cola and Facebook teamed up recently and brought Facebook to life at the Coca- Cola Village, a water park in Israel. With the help of IDF bracelets developed by Publicis E-dologic people could “Like” real objects and activities in … Continue reading
pepsi, originally uploaded by FRANkVizeum. Pepsi is trying to save the world and get some advertising at the same time. How? Well, they would like YOU to come up with an idea, promote it and win between 5k-250k to make … Continue reading
Back in June we first spoke about Guvera . Well it’s finally launching in a few weeks…15 December we’re told. The Guvera model is based on engagement in favour of the classic advertising-interruption model. From their eDM “Instead of advertising being … Continue reading
It’s been about 3 months since Vizeum launched in Australia through FRANk media, in Melbourne, to become FRANkVizeum. Finally we have Vizeum’d up the building with the global yellowness and the tree as seen here on the London site. We’ve put our … Continue reading
Hang in there with this one…it’s well worth it. FACT: Connecting consumers with ads that interrupt content is on the wane. More brands want consumer-engagement, brand-relevance and shared experience to endear themselves to their brand communities. FACT: Most people want … Continue reading
Thanks to Tracey from Melbourne’s GPO, we had the pleasure of watching this cool video for Perth’s shopping centre, Forrest chase. I’m sure you’ll agree the concept is beautiful and people seem to really connect with it. It’s an engaging … Continue reading
Tomorrow sees the first bounce of the 2009 AFL season and one of the hero applications (apps) developed by Look out Mobile is Aussie Rules Live. Developed for the iphone and ipod touch check out the video for a demonstration … Continue reading
Fashion fades, only style remains the same…’Coco Chanel’ MGPO fashion collective LMFF Runway 5 Melbourne has been swarmed with fashionista’s this week with the L’Oreal Melbourne Fashion Festival taking place. My week kicked off … Continue reading
Investing in the naming rights for sporting arenas sends the ”we’re in this for the long haul’ signal. Two of Melbourne’s major sports arenas have had name changes. Firstly Telstra Dome (nee Colonial) will be Etihad Stadium from March and secondly Vodafone … Continue reading
Apologies for the blog inactivity… it has been a busy week for FRANk with the move, pitch, projects, etc. So a tiny post today to keep things interesting! Diesel is celebrating their 30th aniversary with a big XXX party running … Continue reading