Category Archives: buzz
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On the eve of a particularly tight federal election i thought i’d give our new media analysis platform (MAP) from Sysomos a run. Marketing magazine published a Gillard vs Abbott on social media yesterday from Nielsen which says “With many … Continue reading
Our good friends at carsales.com.au & Lookout Mobile have teamed up to bring sports fans the ultimate AFL and NRL iPhone applications for free in 2010. Last year both apps were available @$3.99 and were the two most downloaded sporting … Continue reading
Up until now it’s been hard to determine what impact Kyle Sandilands controversial comments and the temporary cancellation of The Kyle & Jackie O Show was having on audiences. Yesterday Nielsen ratings from June 28 to September 5 were … Continue reading
A year ago, I hadn’t heard of Nuffnang and yet next month I am very honored to be on the judging panel of the inaugural Nuffnang Asia Pacific Blog Awards. All thanks for our partnership with Nuffnang must go to … Continue reading
Australian fashion label Saba has turned to Scott Schuman (better known as fashion blogger The Sartorialist) to help promote their new denim collection. The New York based fashion commentator holds massive sway in fashion circles, with up to 3 million … Continue reading
It seems Kyle and Jackie O from Sydney’s 2DayFM have caused quite a stir in the Twittersphere. AdNews reported yesterday they have been accused of buying a virtual rent-a-crowd, gaining 30,000 Twitter followers in under 18 hours, and artificially inflating … Continue reading
European mobile phone network T-Mobile have continued their trend of ‘flash mob’ marketing, with 13,500 people joining in a karaoke singalong at Trafalgar Square, London. On the 30th April, BBC radio DJ Vernon Kay hosted the event, which was pre-promoted via … Continue reading
Amongst the many celebrities who are currently Twittering, Hugh Jackman is using his profile to try and make a difference. The Twitter post (pictured above) outlines his charitable approach, with Twitter the forum for each non-profit organisation to pitch to … Continue reading
In an aggressive social media program that goes far beyond what Ford has done in the past, the manufacturer is partly counting on members of the public to introduce its new Fiesta model to 20-somethings across the US. Ford recently … Continue reading
An interesting article from Mashable! popped up earlier in the week which looked at how some brands are using Facebook to engage consumers. Ben & Jerry’s, Adobe and the Fast & Furious movie release have all used the network in … Continue reading