Category Archives: change
Sign up for our monthly wrap of our best thoughts
KeepCUP, originally uploaded by FRANkVizeum. We all have degrees of environmental engagement exemplified by Tamir’s excellent slideshare . An easy environmental new year’s endeavour is to buy your own KeepCUP . For years there has been the guilt of tossing … Continue reading
I’m not overly optimistic about the United Nations Climate Change Conference in Copenhagen. In fact I don’t believe the answer will come from politicians. I think it needs to come from economists, entrepreneurs and the market. We need to change … Continue reading
As a marketing communications company we owe it to ourselves and our loyal clients to stay abreast of the ever evolving communications-shift that is in play. One of my solutions to appear knowledgeable is to surround myself with people and companies who are … Continue reading
Back in June we first spoke about Guvera . Well it’s finally launching in a few weeks…15 December we’re told. The Guvera model is based on engagement in favour of the classic advertising-interruption model. From their eDM “Instead of advertising being … Continue reading
It’s been about 3 months since Vizeum launched in Australia through FRANk media, in Melbourne, to become FRANkVizeum. Finally we have Vizeum’d up the building with the global yellowness and the tree as seen here on the London site. We’ve put our … Continue reading
Yesterday i made it to Marketing Now @ the Sofitel in Melbourne. The flavour of the event was “How to use Social Media and Online Marketing to reach customers directly, and keep them.” Here’s Dave and myself courtesy of David Armano, … Continue reading
A year ago, I hadn’t heard of Nuffnang and yet next month I am very honored to be on the judging panel of the inaugural Nuffnang Asia Pacific Blog Awards. All thanks for our partnership with Nuffnang must go to … Continue reading
In the most recent October Issue of Harpers Bazaar you will notice a certain change to the style and tone of magazine. Reason for this is Edwina McCann, who is a former fashion editor of The Australian and moved into … Continue reading
Andrew Mudgway (no “e”) joins us today, 17 years after he began his career in advertising with George Patterson Bates. Mudge (with an “e”), as the industry knows him, has worked his way through Patts, DDB, OMD, Zenith Optimedia and … Continue reading
Now i’m the first to admit i find the whole professional swimsuit debate incredible. To my understanding world records are being broken because of the advantage for those swimmers not under contract by wearing full polyurethane suits. A couple of … Continue reading