Category Archives: communication
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Our good friends at carsales.com.au & Lookout Mobile have teamed up to bring sports fans the ultimate AFL and NRL iPhone applications for free in 2010. Last year both apps were available @$3.99 and were the two most downloaded sporting … Continue reading
The new ad for ANZ is starting by showing us “a bank” that is very good at ignoring their clients. I really like the lady actress there – she’s so good you’d think she’s working at your branch! The script … Continue reading
I don’t catch many TV ads these days thanks to Windows Media Centre but the occasional one slips through when I am not paying attention. I was first drawn in to the latest AAMI Safe Driver Rewards TV spot by … Continue reading
On the weekend I took the kids to see Fantastic Mr Fox. What a wonderful film! It would have to be one of the best ‘kids’ films I’ve seen – quirky, unique, non-stop entertainment underpinned by George Clooney’s brilliance! (Not … Continue reading
There’s nothing better than to start the new year with some fresh ideas. The Customer Learning Curve is showing that your target audience is made of different people in different stages of their relationship with your brand. Check it out … Continue reading
Is it the PR agency? the advertising agency? the marketing department? Whoever it is they need to practice what they preach. They need to be familiar with the tools, to know the language and have guidelines to follow. They need … Continue reading
As a marketing communications company we owe it to ourselves and our loyal clients to stay abreast of the ever evolving communications-shift that is in play. One of my solutions to appear knowledgeable is to surround myself with people and companies who are … Continue reading
Flicking through the sports section of the weekend paper I was held up by something unusual. At first I didn’t know exactly what it was. Was it the unorthodox ‘fireplace’ format that runs across two pages? Or was it the … Continue reading
Back in June we first spoke about Guvera . Well it’s finally launching in a few weeks…15 December we’re told. The Guvera model is based on engagement in favour of the classic advertising-interruption model. From their eDM “Instead of advertising being … Continue reading
This post is not about “social media”. It’s about media that is social. What’s the difference? “Social Media” (Or earned media) is the collective term used for everything involving twitter/facebook/blog/youtube/flickr etc. It’s usually about listening, engaging and growing a community. … Continue reading