Category Archives: innovation
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Coca- Cola and Facebook teamed up recently and brought Facebook to life at the Coca- Cola Village, a water park in Israel. With the help of IDF bracelets developed by Publicis E-dologic people could “Like” real objects and activities in … Continue reading
The times are a changing and the good news is that we can now measure what we’ve all been doing for years…time shift viewing on free-to-air networks and subscription TV using VCRs, DVD-R, TiVo, Foxtel IQ, Austar’s My Star and … Continue reading
On the weekend I took the kids to see Fantastic Mr Fox. What a wonderful film! It would have to be one of the best ‘kids’ films I’ve seen – quirky, unique, non-stop entertainment underpinned by George Clooney’s brilliance! (Not … Continue reading
KeepCUP, originally uploaded by FRANkVizeum. We all have degrees of environmental engagement exemplified by Tamir’s excellent slideshare . An easy environmental new year’s endeavour is to buy your own KeepCUP . For years there has been the guilt of tossing … Continue reading
There’s nothing better than to start the new year with some fresh ideas. The Customer Learning Curve is showing that your target audience is made of different people in different stages of their relationship with your brand. Check it out … Continue reading
We had some FAIL, we had some NAIL but the most important thing is that brands are starting to understand more about earned media. I believe next year will see a growth in this area especially in social business strategy … Continue reading
I’m not overly optimistic about the United Nations Climate Change Conference in Copenhagen. In fact I don’t believe the answer will come from politicians. I think it needs to come from economists, entrepreneurs and the market. We need to change … Continue reading
As a marketing communications company we owe it to ourselves and our loyal clients to stay abreast of the ever evolving communications-shift that is in play. One of my solutions to appear knowledgeable is to surround myself with people and companies who are … Continue reading
Flicking through the sports section of the weekend paper I was held up by something unusual. At first I didn’t know exactly what it was. Was it the unorthodox ‘fireplace’ format that runs across two pages? Or was it the … Continue reading
When the world is changing so quickly some organisations will survive and some not. The difference will be in how well you prepare and how good is your solution. Here are three examples of three different industries going through changes. … Continue reading