Category Archives: marketing communications
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If you want people to talk about you, do something remarkable. How about installing a giant digital sun in the middle of Fed Square in winter? That should do the trick! Fed square always does cool stuff as part of … Continue reading
The new ad for ANZ is starting by showing us “a bank” that is very good at ignoring their clients. I really like the lady actress there – she’s so good you’d think she’s working at your branch! The script … Continue reading
I don’t catch many TV ads these days thanks to Windows Media Centre but the occasional one slips through when I am not paying attention. I was first drawn in to the latest AAMI Safe Driver Rewards TV spot by … Continue reading
There’s nothing better than to start the new year with some fresh ideas. The Customer Learning Curve is showing that your target audience is made of different people in different stages of their relationship with your brand. Check it out … Continue reading
As a marketing communications company we owe it to ourselves and our loyal clients to stay abreast of the ever evolving communications-shift that is in play. One of my solutions to appear knowledgeable is to surround myself with people and companies who are … Continue reading
Flicking through the sports section of the weekend paper I was held up by something unusual. At first I didn’t know exactly what it was. Was it the unorthodox ‘fireplace’ format that runs across two pages? Or was it the … Continue reading
Client of FRANkVizeum ‘Sumitomo Tyres’ has today launched its new Australian website. We recognised from the brand strategy process that Australian roads are some of the most challenging in the world and that’s why drivers and families need the best … Continue reading
This week saw the combined efforts of LeoBurnett Melbourne, Blackwood Communications Group NZ & FRANkVizeum Melbourne help launch SEEK’s new brand advertising campagin ‘If it exists’. The idea works on the promise that jobseekers can find whatever job they can … Continue reading
We asked “In the face of dynamic pull-social media platforms is there a long term future for data bases and pushing information via data bases?” I’ve been wrestling with this issue for the last few weeks and i’m not sure i’ve … Continue reading
We asked some of our clients “As services in the marketing industry explode beyond strategy, creative, media, PR, social media, web development, research etc. is the challenge to manage the various suppliers or is the inclination to consolidate?” Adam Garone, … Continue reading