Category Archives: marketing
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I don’t catch many TV ads these days thanks to Windows Media Centre but the occasional one slips through when I am not paying attention. I was first drawn in to the latest AAMI Safe Driver Rewards TV spot by … Continue reading
On the weekend I took the kids to see Fantastic Mr Fox. What a wonderful film! It would have to be one of the best ‘kids’ films I’ve seen – quirky, unique, non-stop entertainment underpinned by George Clooney’s brilliance! (Not … Continue reading
There’s nothing better than to start the new year with some fresh ideas. The Customer Learning Curve is showing that your target audience is made of different people in different stages of their relationship with your brand. Check it out … Continue reading
As a marketing communications company we owe it to ourselves and our loyal clients to stay abreast of the ever evolving communications-shift that is in play. One of my solutions to appear knowledgeable is to surround myself with people and companies who are … Continue reading
Flicking through the sports section of the weekend paper I was held up by something unusual. At first I didn’t know exactly what it was. Was it the unorthodox ‘fireplace’ format that runs across two pages? Or was it the … Continue reading
When the world is changing so quickly some organisations will survive and some not. The difference will be in how well you prepare and how good is your solution. Here are three examples of three different industries going through changes. … Continue reading
We asked “In the face of dynamic pull-social media platforms is there a long term future for data bases and pushing information via data bases?” I’ve been wrestling with this issue for the last few weeks and i’m not sure i’ve … Continue reading
We asked some of our clients “As services in the marketing industry explode beyond strategy, creative, media, PR, social media, web development, research etc. is the challenge to manage the various suppliers or is the inclination to consolidate?” Adam Garone, … Continue reading
The traditional purchasing funnel defines the consumer journey as Awareness > Interest > Preference > Action > Sale > Repeat Customer. From a media perspective, the most common approach is to use performance networks and relevant contextual placements to drive … Continue reading
This post has more to do with the ‘GFC’ than the 1980′s Prince album of the same name. A recent NY Times article about the American outdoor advertising market sums up the state of their economy perfectly. Taking advantage of abandoned retail spaces … Continue reading