Category Archives: Martyn
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On the eve of a particularly tight federal election i thought i’d give our new media analysis platform (MAP) from Sysomos a run. Marketing magazine published a Gillard vs Abbott on social media yesterday from Nielsen which says “With many … Continue reading
The times are a changing and the good news is that we can now measure what we’ve all been doing for years…time shift viewing on free-to-air networks and subscription TV using VCRs, DVD-R, TiVo, Foxtel IQ, Austar’s My Star and … Continue reading
KeepCUP, originally uploaded by FRANkVizeum. We all have degrees of environmental engagement exemplified by Tamir’s excellent slideshare . An easy environmental new year’s endeavour is to buy your own KeepCUP . For years there has been the guilt of tossing … Continue reading
As a marketing communications company we owe it to ourselves and our loyal clients to stay abreast of the ever evolving communications-shift that is in play. One of my solutions to appear knowledgeable is to surround myself with people and companies who are … Continue reading
Back in June we first spoke about Guvera . Well it’s finally launching in a few weeks…15 December we’re told. The Guvera model is based on engagement in favour of the classic advertising-interruption model. From their eDM “Instead of advertising being … Continue reading
I’m in Singapore for a few days as one of the judges of the inaugural Nuffnang blog awards. Great result for the Aussies, we have about 1% of the bloggers that make up the 100,000 community and picked up 25% of … Continue reading
We asked “In the face of dynamic pull-social media platforms is there a long term future for data bases and pushing information via data bases?” I’ve been wrestling with this issue for the last few weeks and i’m not sure i’ve … Continue reading
We asked some of our clients “As services in the marketing industry explode beyond strategy, creative, media, PR, social media, web development, research etc. is the challenge to manage the various suppliers or is the inclination to consolidate?” Adam Garone, … Continue reading
It’s been about 3 months since Vizeum launched in Australia through FRANk media, in Melbourne, to become FRANkVizeum. Finally we have Vizeum’d up the building with the global yellowness and the tree as seen here on the London site. We’ve put our … Continue reading
We are into day 2 of Darren ‘problogger‘ Rowse’s guide to 31 Days to Build a Better Blog (31DBBB). Day 1 suggests you develop your blog’s BBQ-moment to crystallise what your blog is about. We settled on ”The FRANkVizeum blog helps marketers … Continue reading