Category Archives: media innovation
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If you want people to talk about you, do something remarkable. How about installing a giant digital sun in the middle of Fed Square in winter? That should do the trick! Fed square always does cool stuff as part of … Continue reading
Coca- Cola and Facebook teamed up recently and brought Facebook to life at the Coca- Cola Village, a water park in Israel. With the help of IDF bracelets developed by Publicis E-dologic people could “Like” real objects and activities in … Continue reading
Our good friends at carsales.com.au & Lookout Mobile have teamed up to bring sports fans the ultimate AFL and NRL iPhone applications for free in 2010. Last year both apps were available @$3.99 and were the two most downloaded sporting … Continue reading
The times are a changing and the good news is that we can now measure what we’ve all been doing for years…time shift viewing on free-to-air networks and subscription TV using VCRs, DVD-R, TiVo, Foxtel IQ, Austar’s My Star and … Continue reading
On the weekend I took the kids to see Fantastic Mr Fox. What a wonderful film! It would have to be one of the best ‘kids’ films I’ve seen – quirky, unique, non-stop entertainment underpinned by George Clooney’s brilliance! (Not … Continue reading
Flicking through the sports section of the weekend paper I was held up by something unusual. At first I didn’t know exactly what it was. Was it the unorthodox ‘fireplace’ format that runs across two pages? Or was it the … Continue reading
Back in June we first spoke about Guvera . Well it’s finally launching in a few weeks…15 December we’re told. The Guvera model is based on engagement in favour of the classic advertising-interruption model. From their eDM “Instead of advertising being … Continue reading
We asked “In the face of dynamic pull-social media platforms is there a long term future for data bases and pushing information via data bases?” I’ve been wrestling with this issue for the last few weeks and i’m not sure i’ve … Continue reading
We asked some of our clients “As services in the marketing industry explode beyond strategy, creative, media, PR, social media, web development, research etc. is the challenge to manage the various suppliers or is the inclination to consolidate?” Adam Garone, … Continue reading
As part of FRANkVizeum’s social strategy for Melbourne’s GPO we’ve just launched our second promotion with the help of our friends from nuffnang and off course GPO’s lovely community manager Sarah Willcocks. As part of the spring racing carnival, Melbourne’s … Continue reading