Category Archives: social communities
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On the eve of a particularly tight federal election i thought i’d give our new media analysis platform (MAP) from Sysomos a run. Marketing magazine published a Gillard vs Abbott on social media yesterday from Nielsen which says “With many … Continue reading
There’s nothing better than to start the new year with some fresh ideas. The Customer Learning Curve is showing that your target audience is made of different people in different stages of their relationship with your brand. Check it out … Continue reading
Back in June we first spoke about Guvera . Well it’s finally launching in a few weeks…15 December we’re told. The Guvera model is based on engagement in favour of the classic advertising-interruption model. From their eDM “Instead of advertising being … Continue reading
This post is not about “social media”. It’s about media that is social. What’s the difference? “Social Media” (Or earned media) is the collective term used for everything involving twitter/facebook/blog/youtube/flickr etc. It’s usually about listening, engaging and growing a community. … Continue reading
We asked “In the face of dynamic pull-social media platforms is there a long term future for data bases and pushing information via data bases?” I’ve been wrestling with this issue for the last few weeks and i’m not sure i’ve … Continue reading
As part of FRANkVizeum’s social strategy for Melbourne’s GPO we’ve just launched our second promotion with the help of our friends from nuffnang and off course GPO’s lovely community manager Sarah Willcocks. As part of the spring racing carnival, Melbourne’s … Continue reading
Social Media: It’s Not What You Say That Matters View more documents from Paul Isakson. If you’d like to know more about social media and where to start join us at FRANkademy, a free two hour session about social business … Continue reading
Yesterday i made it to Marketing Now @ the Sofitel in Melbourne. The flavour of the event was “How to use Social Media and Online Marketing to reach customers directly, and keep them.” Here’s Dave and myself courtesy of David Armano, … Continue reading
A year ago, I hadn’t heard of Nuffnang and yet next month I am very honored to be on the judging panel of the inaugural Nuffnang Asia Pacific Blog Awards. All thanks for our partnership with Nuffnang must go to … Continue reading