Category Archives: social media agency
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On the eve of a particularly tight federal election i thought i’d give our new media analysis platform (MAP) from Sysomos a run. Marketing magazine published a Gillard vs Abbott on social media yesterday from Nielsen which says “With many … Continue reading
Is it the PR agency? the advertising agency? the marketing department? Whoever it is they need to practice what they preach. They need to be familiar with the tools, to know the language and have guidelines to follow. They need … Continue reading
This post is not about “social media”. It’s about media that is social. What’s the difference? “Social Media” (Or earned media) is the collective term used for everything involving twitter/facebook/blog/youtube/flickr etc. It’s usually about listening, engaging and growing a community. … Continue reading
Yesterday i made it to Marketing Now @ the Sofitel in Melbourne. The flavour of the event was “How to use Social Media and Online Marketing to reach customers directly, and keep them.” Here’s Dave and myself courtesy of David Armano, … Continue reading