Category Archives: social media strategy
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If you want people to talk about you, do something remarkable. How about installing a giant digital sun in the middle of Fed Square in winter? That should do the trick! Fed square always does cool stuff as part of … Continue reading
Coca- Cola and Facebook teamed up recently and brought Facebook to life at the Coca- Cola Village, a water park in Israel. With the help of IDF bracelets developed by Publicis E-dologic people could “Like” real objects and activities in … Continue reading
On the eve of a particularly tight federal election i thought i’d give our new media analysis platform (MAP) from Sysomos a run. Marketing magazine published a Gillard vs Abbott on social media yesterday from Nielsen which says “With many … Continue reading
From Mashable’s article on How Social Media Helps One Small Business Connect with Fans for a Seattle bag business . “She said the company’s success on social media starts with their bags and that social media tools have given them … Continue reading
Well we are finally pleased to reveal how much fun we’ve had going through our online strategy process and community manager’s course with carsales.com.au. After immersing ourselves in the business we developed an internal and external social media plan. A big … Continue reading
One the most common topics of debate we receive from clients is setting our goal for social media tools. The easiest and familiar metric for marketers is to grow followers and fans for Twitter and Facebook respectively. It’s a … Continue reading
In the last few weeks we’ve noticed many brands having interns manage, investigate and pursue their social media presence. This might be because interns are usually young people who “get” the space or the organisation state of mind where “this … Continue reading
Is it the PR agency? the advertising agency? the marketing department? Whoever it is they need to practice what they preach. They need to be familiar with the tools, to know the language and have guidelines to follow. They need … Continue reading
When the world is changing so quickly some organisations will survive and some not. The difference will be in how well you prepare and how good is your solution. Here are three examples of three different industries going through changes. … Continue reading
Back in June we first spoke about Guvera . Well it’s finally launching in a few weeks…15 December we’re told. The Guvera model is based on engagement in favour of the classic advertising-interruption model. From their eDM “Instead of advertising being … Continue reading