Category Archives: Tamir
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One of our favorite brands The Essential Ingredient, celebrated it’s 21st birthday this week. We are very excited to work with this passionate team on their online strategy and community growing activities. Why not check out their blog for yourself? … Continue reading
Well we are finally pleased to reveal how much fun we’ve had going through our online strategy process and community manager’s course with carsales.com.au. After immersing ourselves in the business we developed an internal and external social media plan. A big … Continue reading
The new ad for ANZ is starting by showing us “a bank” that is very good at ignoring their clients. I really like the lady actress there – she’s so good you’d think she’s working at your branch! The script … Continue reading
In the last few weeks we’ve noticed many brands having interns manage, investigate and pursue their social media presence. This might be because interns are usually young people who “get” the space or the organisation state of mind where “this … Continue reading
pepsi, originally uploaded by FRANkVizeum. Pepsi is trying to save the world and get some advertising at the same time. How? Well, they would like YOU to come up with an idea, promote it and win between 5k-250k to make … Continue reading
There’s nothing better than to start the new year with some fresh ideas. The Customer Learning Curve is showing that your target audience is made of different people in different stages of their relationship with your brand. Check it out … Continue reading
We had some FAIL, we had some NAIL but the most important thing is that brands are starting to understand more about earned media. I believe next year will see a growth in this area especially in social business strategy … Continue reading
I’m not overly optimistic about the United Nations Climate Change Conference in Copenhagen. In fact I don’t believe the answer will come from politicians. I think it needs to come from economists, entrepreneurs and the market. We need to change … Continue reading
Is it the PR agency? the advertising agency? the marketing department? Whoever it is they need to practice what they preach. They need to be familiar with the tools, to know the language and have guidelines to follow. They need … Continue reading
When the world is changing so quickly some organisations will survive and some not. The difference will be in how well you prepare and how good is your solution. Here are three examples of three different industries going through changes. … Continue reading