Category Archives: TV
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The times are a changing and the good news is that we can now measure what we’ve all been doing for years…time shift viewing on free-to-air networks and subscription TV using VCRs, DVD-R, TiVo, Foxtel IQ, Austar’s My Star and … Continue reading
I don’t catch many TV ads these days thanks to Windows Media Centre but the occasional one slips through when I am not paying attention. I was first drawn in to the latest AAMI Safe Driver Rewards TV spot by … Continue reading
This week saw the combined efforts of LeoBurnett Melbourne, Blackwood Communications Group NZ & FRANkVizeum Melbourne help launch SEEK’s new brand advertising campagin ‘If it exists’. The idea works on the promise that jobseekers can find whatever job they can … Continue reading
2.1 million viewers can’t be wrong about the massive appeal of Hey! Hey! It’s Saturday That’s how many people tuned in last night to see Daryl, Plucka and the gang back on our screens for the first of two reunion … Continue reading
On average a staggering 3.7million viewers tuned in last night to watch Julie Goodwin, an IT business owner from NSW take the crown of Australia’s first ever MasterChef. This broke the previous record for a non sporting event also held … Continue reading
Keep your eyes out tonight for the start of The Ashes cricket on SBS. VB will be debuting their 2 minute branding campaign ad before the first ball, with their irreverent take on the types of ‘blokes’ we should be … Continue reading
Constantly thinking about new ways to attract web-savvy audience, TV networks are finally adopting online to promote their shows. Tomorrow, for the first time in Australia , From 12pm on July 3, 2009 until Midnight on the 5th of July, … Continue reading
European mobile phone network T-Mobile have continued their trend of ‘flash mob’ marketing, with 13,500 people joining in a karaoke singalong at Trafalgar Square, London. On the 30th April, BBC radio DJ Vernon Kay hosted the event, which was pre-promoted via … Continue reading
< ![endif]–> The first audience results are in for Channel Ten’s new free-to-air digital channel ONE and I don’t think it’s the results Ten were hoping for. The top rating shows to date have been Tread BMX, which won an … Continue reading
There’s a great website (a weekly summary of which I’ve been viewing via podcast) that showcases creative talent from around the globe. Bestadsontv.com (contrary to it’s name) provides a weekly update of interesting work in breaking campaigns across TV, Print, Outdoor, … Continue reading