Category Archives: virtual worlds
Coca- Cola and Facebook teamed up recently and brought Facebook to life at the Coca- Cola Village, a water park in Israel. With the help of IDF bracelets developed by Publicis E-dologic people could “Like” real objects and activities in … Continue reading
On the eve of a particularly tight federal election i thought i’d give our new media analysis platform (MAP) from Sysomos a run. Marketing magazine published a Gillard vs Abbott on social media yesterday from Nielsen which says “With many … Continue reading
Good afternoon to all FRANk-ophiles. As the title suggests, this is the first of what I hope will be many FRANk posts in the exciting world of communications! Following the success of last night’s ‘Australia Unites’ Channel Nine telethon in … Continue reading
Lenovo the PC company has created an elounge for their range of PCs. Not massively exciting on the face of it but on further consideration….it provides the ability to talk with sales assistants, browse their products and in time meet … Continue reading
From the youtube profile: “Carnegie Mellon Professor Randy Pausch (Oct. 23, 1960 – July 25, 2008) gave his last lecture at the university Sept. 18, 2007, before a packed McConomy Auditorium. In his moving presentation, “Really Achieving Your Childhood Dreams,” … Continue reading
I usually wonder about the future of the web and yesterday I stumbled upon this little nugget that got my brain juices flowing (thanks Techcrunch). Weblin is a service that lets you have an avatar online, traveling with you to … Continue reading
After jumping on board the virtual world spaceship without any strategy, brands learned that the rules of engagement are different and after getting the initial PR many have jumped ship. I’m thinking that Second Life will have a second chance … Continue reading
STA travel is one Australian brand that’s really gets online. Check this out: they’ve got a facebook, myspace and friendster profiles. They’ve got a second life branch with tours and bookings. You can call an agent on skype and you … Continue reading

