Tag Archives: blogs
A year ago, I hadn’t heard of Nuffnang and yet next month I am very honored to be on the judging panel of the inaugural Nuffnang Asia Pacific Blog Awards. All thanks for our partnership with Nuffnang must go to … Continue reading
The traditional purchasing funnel defines the consumer journey as Awareness > Interest > Preference > Action > Sale > Repeat Customer. From a media perspective, the most common approach is to use performance networks and relevant contextual placements to drive … Continue reading
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