Tag Archives: brand strategy
One the most common topics of debate we receive from clients is setting our goal for social media tools. The easiest and familiar metric for marketers is to grow followers and fans for Twitter and Facebook respectively. It’s a … Continue reading
I don’t catch many TV ads these days thanks to Windows Media Centre but the occasional one slips through when I am not paying attention. I was first drawn in to the latest AAMI Safe Driver Rewards TV spot by … Continue reading
I’m not overly optimistic about the United Nations Climate Change Conference in Copenhagen. In fact I don’t believe the answer will come from politicians. I think it needs to come from economists, entrepreneurs and the market. We need to change … Continue reading
Client of FRANkVizeum ‘Sumitomo Tyres’ has today launched its new Australian website. We recognised from the brand strategy process that Australian roads are some of the most challenging in the world and that’s why drivers and families need the best … Continue reading
We are into day 2 of Darren ‘problogger‘ Rowse’s guide to 31 Days to Build a Better Blog (31DBBB). Day 1 suggests you develop your blog’s BBQ-moment to crystallise what your blog is about. We settled on ”The FRANkVizeum blog helps marketers … Continue reading
It’s nearly that time of the year where facial hair plans its return across the country as the mo’nth formerly known as November, Movember, is soon to roll around again for a mo’mentous 2009. Things have kicked off very well … Continue reading
In the most recent October Issue of Harpers Bazaar you will notice a certain change to the style and tone of magazine. Reason for this is Edwina McCann, who is a former fashion editor of The Australian and moved into … Continue reading
To celebrate Melbourne Spring Fashion Week, Melbourne’s GPO is holding their ‘Fashion at Altitude’ runway parades next Wednesday 2nd September. There will also be special offers and designer in store appearances on the Wednesday at Melbourne’s GPO shopping day from … Continue reading
Australian fashion label Saba has turned to Scott Schuman (better known as fashion blogger The Sartorialist) to help promote their new denim collection. The New York based fashion commentator holds massive sway in fashion circles, with up to 3 million … Continue reading
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