Tag Archives: brand
Can you imagine a world without Brands? Can I live in a world without Brands? Probably not. Logorama is a short animated film which is made entirely through the use of 2,500 logos and mascots. Logorama explores the extent to … Continue reading
Well we are finally pleased to reveal how much fun we’ve had going through our online strategy process and community manager’s course with carsales.com.au. After immersing ourselves in the business we developed an internal and external social media plan. A big … Continue reading
The new ad for ANZ is starting by showing us “a bank” that is very good at ignoring their clients. I really like the lady actress there – she’s so good you’d think she’s working at your branch! The script … Continue reading
I don’t catch many TV ads these days thanks to Windows Media Centre but the occasional one slips through when I am not paying attention. I was first drawn in to the latest AAMI Safe Driver Rewards TV spot by … Continue reading
There’s nothing better than to start the new year with some fresh ideas. The Customer Learning Curve is showing that your target audience is made of different people in different stages of their relationship with your brand. Check it out … Continue reading
We had some FAIL, we had some NAIL but the most important thing is that brands are starting to understand more about earned media. I believe next year will see a growth in this area especially in social business strategy … Continue reading
Is it the PR agency? the advertising agency? the marketing department? Whoever it is they need to practice what they preach. They need to be familiar with the tools, to know the language and have guidelines to follow. They need … Continue reading
1234 Telstra assist ridiculous ad is made even more ridiculous after you try the service. This Saturday I called the 1234 number in distress. I wanted to get phone numbers of clinics near my area as I was searching for … Continue reading
Andrew Mudgway (no “e”) joins us today, 17 years after he began his career in advertising with George Patterson Bates. Mudge (with an “e”), as the industry knows him, has worked his way through Patts, DDB, OMD, Zenith Optimedia and … Continue reading
“Social media” is all the buzz now and clients want to “get on it”, “use it” or “leverage it”. Many people think social media is just another media. It’s not. (Tip: if it’s not a dialogue between your company and … Continue reading
Sign up for our monthly wrap of our best thoughts
