FRANKthoughts

Well we are finally pleased to reveal how much fun we’ve had going through our online strategy process and community manager’s course with carsales.com.au. After immersing ourselves in the business we developed an internal and external social media plan. A big part of that plan was to introduce “community managers” within the organisation. Running for 4 weeks we covered topics such as earned media, social tools like twitter, facebook, youtube and flickr (with hands on exercises on the brand social profiles), community management roles, responsibilities and challenges (by our own GPO community manager Sarah) and advanced blogging techniques and social SEO by our Web ace Arnold. The feedback was overwhelmingly positive with most attendees wanting the course to continue for longer. Understanding that earned media is a process not an event we’re still working closely with carsales.com.au on an ongoing basis. Hey, why not check out carsales.com.au’s twitter and facebook and say hi?

Not so long ago we helped Melbourne’s GPO to start a dialogue with it’s fans. We developed an annual online strategy including an editorial site, profiles on social networks and a community manager. This Sunday three of Melbourne’s most prominent fashion bloggers went on an intimate shopping spree with three loyal fans at the GPO with us throwing in a $500 voucher for each. You can read more and look at the photos here. Thanks for everyone involved in this campaign: Tracey, Sarah, Leanne, Ben, fashion hayley, Lady Melbourne and Nuffnang. In the photo: Nadia and Alicia from Sea of Ghosts.

As part of FRANkVizeum’s social strategy for Melbourne’s GPO we’ve just launched our second promotion with the help of our friends from nuffnang and off course GPO’s lovely community manager Sarah Willcocks. As part of the spring racing carnival, Melbourne’s GPO is giving away 3×2 hour personal styling sessions with three of Melbourne’s top fashion bloggers: Fashion Hayley, Lady Melbourne and Sea of Ghosts. The lucky winners will also get their professional shots taken at the GPO and $500 towards their spring racing apparel. For more info visit Melbournesgpo.com, twitter and facebook. Good Luck!

After an elaborate digital strategy process (aka Immersion) we’re very proud to launch Melbourne’s GPO new website.How did we start? The brief was to create GPO’s online experience. Here’s what we did:

1. Created an annual digital strategy which includes SEM, SEO and most importantly the community element that works alongside our media plan, creative, events and PR.
2. Found and employed the right person to manage the community of Melbourne’s GPO lovers and retailers (Welcome Sarah Willcocks -  Hi Sarah!)
3. Developed the new website with a strong focus on fashion editorial followed by an annual content plan featuring articles, photos, videos, competitions, events and more. Check out our first competition for your chance to win VIP tickets to GPO’s exclusive ‘Fashion at Altitude’ evening parade as part of Melbourne Spring Fashion Week on Wed 2nd Sept-  here.
4. Started a youtube, facebook, twitter and flickr profiles with measurement and management in place. (We didn’t jump at the tools. These were picked from the research and support our goals)
5. Understand that this is only the beginning, not the end product.

I’d like to thank all the people who worked on the project so far and to our clients ISPT and Tracey Winn.