Tag Archives: earned

Posted by Tamir on August 25, 2009
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After an elaborate digital strategy process (aka Immersion) we’re very proud to launch Melbourne’s GPO new website.How did we start? The brief was to create GPO’s online experience. Here’s what we did: 1. Created an annual digital strategy which includes … Continue reading →

Posted by Tamir on July 1, 2009
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Should you use social media tools? Should social media be used to enhance your sales and get more eyeballs? How about a “social media campaign”? The simple answer to all these questions is no. Earned media (aka social media) should … Continue reading →