Tag Archives: Facebook

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Coca- Cola and Facebook teamed up recently and brought Facebook to life at the Coca- Cola Village, a water park in Israel. With the help of IDF bracelets developed by Publicis E-dologic people could “Like” real objects and activities in … Continue reading

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One the most common topics of debate we receive from clients is setting our goal for social media tools.   The easiest and familiar metric for marketers is to grow followers and fans for Twitter and Facebook respectively.  It’s a … Continue reading

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After an elaborate digital strategy process (aka Immersion) we’re very proud to launch Melbourne’s GPO new website.How did we start? The brief was to create GPO’s online experience. Here’s what we did: 1. Created an annual digital strategy which includes … Continue reading

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Who wants yesterday’s papers? Who wants yesterday’s girl? Who wants yesterday’s papers? Nobody in the world. Mick Jagger from the Rolling Stones wrote this about his ex-girlfriend Chrissie Shrimpton in the 1960′s – but today it seems consumers on a … Continue reading

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Want to make sure your digital agency can ‘walk the walk’ when it comes to managing social media for your brand?  Why not try the innovative approach Turkish Airlines have recently used for their global digital media pitch.  The brief … Continue reading

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Constantly thinking about new ways to attract web-savvy audience, TV networks are finally adopting online to promote their shows. Tomorrow, for the first time in Australia , From 12pm on July 3, 2009 until Midnight on the 5th of July, … Continue reading

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In an aggressive social media program that goes far beyond what Ford has done in the past, the manufacturer is partly counting on members of the public to introduce its new Fiesta model to 20-somethings across the US. Ford recently … Continue reading

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An interesting article from Mashable! popped up earlier in the week which looked at how some brands are using Facebook to engage consumers. Ben & Jerry’s, Adobe and the Fast & Furious movie release have all used the network in … Continue reading