Tag Archives: FRANkVizeum
Melbourne’s freak storm on Saturday ended up as the most talked about topic on twitter and hundreds of videos were submitted to youtube: This is mass media. This is main stream. This is where brands need to go next. Here … Continue reading
In the last few weeks we’ve noticed many brands having interns manage, investigate and pursue their social media presence. This might be because interns are usually young people who “get” the space or the organisation state of mind where “this … Continue reading
There’s nothing better than to start the new year with some fresh ideas. The Customer Learning Curve is showing that your target audience is made of different people in different stages of their relationship with your brand. Check it out … Continue reading
We had some FAIL, we had some NAIL but the most important thing is that brands are starting to understand more about earned media. I believe next year will see a growth in this area especially in social business strategy … Continue reading
I’m not overly optimistic about the United Nations Climate Change Conference in Copenhagen. In fact I don’t believe the answer will come from politicians. I think it needs to come from economists, entrepreneurs and the market. We need to change … Continue reading
Is it the PR agency? the advertising agency? the marketing department? Whoever it is they need to practice what they preach. They need to be familiar with the tools, to know the language and have guidelines to follow. They need … Continue reading
When the world is changing so quickly some organisations will survive and some not. The difference will be in how well you prepare and how good is your solution. Here are three examples of three different industries going through changes. … Continue reading
During the last six months we had the pleasure of having around 300 people join us for a two hour social strategy session followed by drinks at FOG. As the year comes to a close we would love all the … Continue reading
Andrew Mudgway (no “e”) joins us today, 17 years after he began his career in advertising with George Patterson Bates. Mudge (with an “e”), as the industry knows him, has worked his way through Patts, DDB, OMD, Zenith Optimedia and … Continue reading
A big shout out to everyone who attended our fourth FRANkademy on Friday, for what was another very successful social media session. Thanks to MCN, Hardie Grant Publishing, Yaffa Publishing (AdNews), Carat, iProspect, Keep Left PR, Propeller PR and Austereo … Continue reading
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