Tag Archives: marketing communications
The new ad for ANZ is starting by showing us “a bank” that is very good at ignoring their clients. I really like the lady actress there – she’s so good you’d think she’s working at your branch! The script … Continue reading
I don’t catch many TV ads these days thanks to Windows Media Centre but the occasional one slips through when I am not paying attention. I was first drawn in to the latest AAMI Safe Driver Rewards TV spot by … Continue reading
On the weekend I took the kids to see Fantastic Mr Fox. What a wonderful film! It would have to be one of the best ‘kids’ films I’ve seen – quirky, unique, non-stop entertainment underpinned by George Clooney’s brilliance! (Not … Continue reading
There’s nothing better than to start the new year with some fresh ideas. The Customer Learning Curve is showing that your target audience is made of different people in different stages of their relationship with your brand. Check it out … Continue reading
Is it the PR agency? the advertising agency? the marketing department? Whoever it is they need to practice what they preach. They need to be familiar with the tools, to know the language and have guidelines to follow. They need … Continue reading
Flicking through the sports section of the weekend paper I was held up by something unusual. At first I didn’t know exactly what it was. Was it the unorthodox ‘fireplace’ format that runs across two pages? Or was it the … Continue reading
This week saw the combined efforts of LeoBurnett Melbourne, Blackwood Communications Group NZ & FRANkVizeum Melbourne help launch SEEK’s new brand advertising campagin ‘If it exists’. The idea works on the promise that jobseekers can find whatever job they can … Continue reading
Clever use of social media tools such as Blogs, Facebook, Youtube and Twitter can create value for organisations in many ways. From simple research and monitoring of consumer sentiment, to improving customer service and building a tribe of passionate fans, … Continue reading
Andrew Mudgway (no “e”) joins us today, 17 years after he began his career in advertising with George Patterson Bates. Mudge (with an “e”), as the industry knows him, has worked his way through Patts, DDB, OMD, Zenith Optimedia and … Continue reading
To celebrate Melbourne Spring Fashion Week, Melbourne’s GPO is holding their ‘Fashion at Altitude’ runway parades next Wednesday 2nd September. There will also be special offers and designer in store appearances on the Wednesday at Melbourne’s GPO shopping day from … Continue reading
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