Tag Archives: marketing
There’s nothing better than to start the new year with some fresh ideas. The Customer Learning Curve is showing that your target audience is made of different people in different stages of their relationship with your brand. Check it out … Continue reading
Is it the PR agency? the advertising agency? the marketing department? Whoever it is they need to practice what they preach. They need to be familiar with the tools, to know the language and have guidelines to follow. They need … Continue reading
Flicking through the sports section of the weekend paper I was held up by something unusual. At first I didn’t know exactly what it was. Was it the unorthodox ‘fireplace’ format that runs across two pages? Or was it the … Continue reading
When the world is changing so quickly some organisations will survive and some not. The difference will be in how well you prepare and how good is your solution. Here are three examples of three different industries going through changes. … Continue reading
This post is not about “social media”. It’s about media that is social. What’s the difference? “Social Media” (Or earned media) is the collective term used for everything involving twitter/facebook/blog/youtube/flickr etc. It’s usually about listening, engaging and growing a community. … Continue reading
After experimenting with brochure blog: “Now we are talking” Telstra is finally taking the time to do something they rarely do well: Listen. After following their tweet above, I’ve reached a social survey page and was asked to answer these … Continue reading
Many brands are already using online to the max. A combined effort of search, content and social profiles can get your website noticed, talked about and shared. But maybe social media isn’t for everyone? I believe this is what’s happening … Continue reading
“Social media” is all the buzz now and clients want to “get on it”, “use it” or “leverage it”. Many people think social media is just another media. It’s not. (Tip: if it’s not a dialogue between your company and … Continue reading
It has been a good seven months since we launched Nuffnang a blog marketing community into Australia. Nuffnang’s Asia Pacific blogger network currently comprises over 100,000 bloggers. Nuffnang Australia has attracted over 700 top Australian bloggers to our community. Our blog … Continue reading
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