FRANKthoughts

This week saw the combined efforts of LeoBurnett Melbourne, Blackwood Communications Group NZ & FRANkVizeum Melbourne help launch SEEK’s new brand advertising campagin ‘If it exists’.

The idea works on the promise that jobseekers can find whatever job they can think of on the website. The TVC’s have been shot in a mockumentary style to explore the work day life of employees with quirky roles such as a cannon safety inspector and a shopping trolley mechanic.

The campaign is running across both Australia & NZ, with our media investment heavily focused on TV, Radio & Outdoor.

Meet the stars of the new TVC’s below (produced by LeoBurnett Melbourne):

Greg Walters is a talented Shopping Trolley Mechanic and Damien Mashall is obsessed with cannon safety.

Have you considered a career change lately?

It has been a good seven months since we launched Nuffnang a blog marketing community into Australia.  Nuffnang’s Asia Pacific blogger network currently comprises over 100,000 bloggers. Nuffnang Australia has attracted over 700 top Australian bloggers to our community.

Our blog community gives us a strategic advantage in providing brands, social media agencies, media agencies, creative agencies, and PR agencies a one stop solution to connect with bloggers.  We have provided measurability to blog marketing campaigns where clients used to count Technorati and Google Blog search as their only tools to find the best bloggers for their campaigns.  We have demonstrated our ability to implement campaigns in a few days that previously used to take months. Some notable clients that have engaged Nuffnang Australia include ANZ bank, Village Roadshow, Seek Volunteer, and Destination Gippsland.

Building a blog marketing community takes time. We’ve travelled around Australia to organise blog meet ups. We’ve met bloggers that are attracting over 10,000 blog views a day – eclipsing many magazine readerships such as Harpers or Madison. We’re constantly surprised as each fantastic blogger leads us to another even bigger blogger. Our goal is to build a lasting and trusting relationship – ultimately we have built a community of over 700 members. As part of our next growth strategy, we will look at further improving our connections with our blogging community. There will be structural changes to Nuffnang’s touch points (more to come) to better the experience (because it matters!) and a drive to increase our community members.

Meanwhile, we have also been tracking great research coming from Forrester and leading social media strategist Web Strategy by Jeremiah Owyang. It’s interesting to see the trends in brands in the U.S. engaging bloggers in different ways… here is a comprehensive list of sponsored conversations by Jeremiah.

A Running List of Sponsored Conversations

Here is Forrester’s report on the 3 common ways to market with bloggers – something we’re already achieving successfully through Nuffnang.