Tag Archives: social business strategy
One of our favorite brands The Essential Ingredient, celebrated it’s 21st birthday this week. We are very excited to work with this passionate team on their online strategy and community growing activities. Why not check out their blog for yourself? … Continue reading
Melbourne’s freak storm on Saturday ended up as the most talked about topic on twitter and hundreds of videos were submitted to youtube: This is mass media. This is main stream. This is where brands need to go next. Here … Continue reading
Well we are finally pleased to reveal how much fun we’ve had going through our online strategy process and community manager’s course with carsales.com.au. After immersing ourselves in the business we developed an internal and external social media plan. A big … Continue reading
One the most common topics of debate we receive from clients is setting our goal for social media tools. The easiest and familiar metric for marketers is to grow followers and fans for Twitter and Facebook respectively. It’s a … Continue reading
We had some FAIL, we had some NAIL but the most important thing is that brands are starting to understand more about earned media. I believe next year will see a growth in this area especially in social business strategy … Continue reading
Is it the PR agency? the advertising agency? the marketing department? Whoever it is they need to practice what they preach. They need to be familiar with the tools, to know the language and have guidelines to follow. They need … Continue reading
When the world is changing so quickly some organisations will survive and some not. The difference will be in how well you prepare and how good is your solution. Here are three examples of three different industries going through changes. … Continue reading
During the last six months we had the pleasure of having around 300 people join us for a two hour social strategy session followed by drinks at FOG. As the year comes to a close we would love all the … Continue reading
Not so long ago we helped Melbourne’s GPO to start a dialogue with it’s fans. We developed an annual online strategy including an editorial site, profiles on social networks and a community manager. This Sunday three of Melbourne’s most prominent … Continue reading
Many brands are already using online to the max. A combined effort of search, content and social profiles can get your website noticed, talked about and shared. But maybe social media isn’t for everyone? I believe this is what’s happening … Continue reading
Sign up for our monthly wrap of our best thoughts
