Tag Archives: social media strategy
Melbourne’s freak storm on Saturday ended up as the most talked about topic on twitter and hundreds of videos were submitted to youtube: This is mass media. This is main stream. This is where brands need to go next. Here … Continue reading
Well we are finally pleased to reveal how much fun we’ve had going through our online strategy process and community manager’s course with carsales.com.au. After immersing ourselves in the business we developed an internal and external social media plan. A big … Continue reading
In the last few weeks we’ve noticed many brands having interns manage, investigate and pursue their social media presence. This might be because interns are usually young people who “get” the space or the organisation state of mind where “this … Continue reading
Client of FRANkVizeum ‘Sumitomo Tyres’ has today launched its new Australian website. We recognised from the brand strategy process that Australian roads are some of the most challenging in the world and that’s why drivers and families need the best … Continue reading
After experimenting with brochure blog: “Now we are talking” Telstra is finally taking the time to do something they rarely do well: Listen. After following their tweet above, I’ve reached a social survey page and was asked to answer these … Continue reading
Yesterday i made it to Marketing Now @ the Sofitel in Melbourne. The flavour of the event was “How to use Social Media and Online Marketing to reach customers directly, and keep them.” Here’s Dave and myself courtesy of David Armano, … Continue reading
It’s nearly that time of the year where facial hair plans its return across the country as the mo’nth formerly known as November, Movember, is soon to roll around again for a mo’mentous 2009. Things have kicked off very well … Continue reading
In the most recent October Issue of Harpers Bazaar you will notice a certain change to the style and tone of magazine. Reason for this is Edwina McCann, who is a former fashion editor of The Australian and moved into … Continue reading
A big shout out to everyone who attended our fourth FRANkademy on Friday, for what was another very successful social media session. Thanks to MCN, Hardie Grant Publishing, Yaffa Publishing (AdNews), Carat, iProspect, Keep Left PR, Propeller PR and Austereo … Continue reading
Australian fashion label Saba has turned to Scott Schuman (better known as fashion blogger The Sartorialist) to help promote their new denim collection. The New York based fashion commentator holds massive sway in fashion circles, with up to 3 million … Continue reading
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