Tag Archives: social
In the last few weeks we’ve noticed many brands having interns manage, investigate and pursue their social media presence. This might be because interns are usually young people who “get” the space or the organisation state of mind where “this … Continue reading
We had some FAIL, we had some NAIL but the most important thing is that brands are starting to understand more about earned media. I believe next year will see a growth in this area especially in social business strategy … Continue reading
I’m not overly optimistic about the United Nations Climate Change Conference in Copenhagen. In fact I don’t believe the answer will come from politicians. I think it needs to come from economists, entrepreneurs and the market. We need to change … Continue reading
When the world is changing so quickly some organisations will survive and some not. The difference will be in how well you prepare and how good is your solution. Here are three examples of three different industries going through changes. … Continue reading
This post is not about “social media”. It’s about media that is social. What’s the difference? “Social Media” (Or earned media) is the collective term used for everything involving twitter/facebook/blog/youtube/flickr etc. It’s usually about listening, engaging and growing a community. … Continue reading
After experimenting with brochure blog: “Now we are talking” Telstra is finally taking the time to do something they rarely do well: Listen. After following their tweet above, I’ve reached a social survey page and was asked to answer these … Continue reading
Not so long ago we helped Melbourne’s GPO to start a dialogue with it’s fans. We developed an annual online strategy including an editorial site, profiles on social networks and a community manager. This Sunday three of Melbourne’s most prominent … Continue reading
Many brands are already using online to the max. A combined effort of search, content and social profiles can get your website noticed, talked about and shared. But maybe social media isn’t for everyone? I believe this is what’s happening … Continue reading
As part of FRANkVizeum’s social strategy for Melbourne’s GPO we’ve just launched our second promotion with the help of our friends from nuffnang and off course GPO’s lovely community manager Sarah Willcocks. As part of the spring racing carnival, Melbourne’s … Continue reading
Social Media: It’s Not What You Say That Matters View more documents from Paul Isakson. If you’d like to know more about social media and where to start join us at FRANkademy, a free two hour session about social business … Continue reading
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