Tag Archives: strategy
From Mashable’s article on How Social Media Helps One Small Business Connect with Fans for a Seattle bag business . “She said the company’s success on social media starts with their bags and that social media tools have given them … Continue reading
On the weekend I took the kids to see Fantastic Mr Fox. What a wonderful film! It would have to be one of the best ‘kids’ films I’ve seen – quirky, unique, non-stop entertainment underpinned by George Clooney’s brilliance! (Not … Continue reading
Is it the PR agency? the advertising agency? the marketing department? Whoever it is they need to practice what they preach. They need to be familiar with the tools, to know the language and have guidelines to follow. They need … Continue reading
As part of FRANkVizeum’s social strategy for Melbourne’s GPO we’ve just launched our second promotion with the help of our friends from nuffnang and off course GPO’s lovely community manager Sarah Willcocks. As part of the spring racing carnival, Melbourne’s … Continue reading
1234 Telstra assist ridiculous ad is made even more ridiculous after you try the service. This Saturday I called the 1234 number in distress. I wanted to get phone numbers of clinics near my area as I was searching for … Continue reading
Andrew Mudgway (no “e”) joins us today, 17 years after he began his career in advertising with George Patterson Bates. Mudge (with an “e”), as the industry knows him, has worked his way through Patts, DDB, OMD, Zenith Optimedia and … Continue reading
When I was growing up in Tel-Aviv Israel, I remember my mom asking me to go to the store and get “2 bags of milk”. I can imagine your face right now. Yes. We were buying milk in a blob … Continue reading
“Social media” is all the buzz now and clients want to “get on it”, “use it” or “leverage it”. Many people think social media is just another media. It’s not. (Tip: if it’s not a dialogue between your company and … Continue reading
Thought of the day post. Is it easier to remember him as “Geoffrey Normandy” or “The Guy with the Beard“? If your customer had to find a way to describe your brand / product / business, what would that be? … Continue reading
The garden – your (community) garden needs some dedicated care taking. You can’t grow any kind of community without caring. Who in your organisation have the skills and passion to take care of your community? I believe every brand will … Continue reading
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