Tag Archives: twitter
One the most common topics of debate we receive from clients is setting our goal for social media tools. The easiest and familiar metric for marketers is to grow followers and fans for Twitter and Facebook respectively. It’s a … Continue reading
I don’t catch many TV ads these days thanks to Windows Media Centre but the occasional one slips through when I am not paying attention. I was first drawn in to the latest AAMI Safe Driver Rewards TV spot by … Continue reading
During the last six months we had the pleasure of having around 300 people join us for a two hour social strategy session followed by drinks at FOG. As the year comes to a close we would love all the … Continue reading
After experimenting with brochure blog: “Now we are talking” Telstra is finally taking the time to do something they rarely do well: Listen. After following their tweet above, I’ve reached a social survey page and was asked to answer these … Continue reading
1234 Telstra assist ridiculous ad is made even more ridiculous after you try the service. This Saturday I called the 1234 number in distress. I wanted to get phone numbers of clinics near my area as I was searching for … Continue reading
32 Tweeted Twitter Tips View more presentations from kelvinnewman. You can follow the guy who made this on twitter or on his company’s blog: Sitevisibility. Cheers Kelvin. Next step? Follow the people in this presentation or share it
A big shout out to everyone who attended our fourth FRANkademy on Friday, for what was another very successful social media session. Thanks to MCN, Hardie Grant Publishing, Yaffa Publishing (AdNews), Carat, iProspect, Keep Left PR, Propeller PR and Austereo … Continue reading
After an elaborate digital strategy process (aka Immersion) we’re very proud to launch Melbourne’s GPO new website.How did we start? The brief was to create GPO’s online experience. Here’s what we did: 1. Created an annual digital strategy which includes … Continue reading
The traditional purchasing funnel defines the consumer journey as Awareness > Interest > Preference > Action > Sale > Repeat Customer. From a media perspective, the most common approach is to use performance networks and relevant contextual placements to drive … Continue reading
Thankyou to everybody who attended our third FRANkademy session on Friday. We really appreciated having an inquisitive audience, and the active discussion about an exciting area of communications strategy. A recap on what we focused on in the session: We … Continue reading
Sign up for our monthly wrap of our best thoughts
